As of 2015, there were 27 million entrepreneurs in the U.S. alone*. This number, a record high that is only on the rise, shows how the world of “if you want something done right, do it yourself,” is ever-expanding. For Amber Farr, founder of multi-million-dollar fashion brand Flynn Skye, this attitude was a part of her long before her company was even an idea. “I hear a lot of holdbacks,” she says. “People say, ‘I can’t do this because…I’m this age or I don’t know this,’ but my brain isn’t wired for that. It’s not can’t, it’s how. I’m very competitive with myself. I don’t know how to sketch, I didn’t go to school, I was a huge tomboy growing up.” Despite admitting not to fit the description of a fashion designer on paper, Amber is a strong believer that anyone can do anything if they believe strong enough in it. This is exactly the mentality she’s engrained into the mind of her 11-year-old daughter & namesake of the brand, Flynn.
At only 11 years old, Flynn has already designed numerous pieces for the brand & has big plans for growing it even more, citing brands such as Vans, Reformation, ReDone, & Levi’s as collaborations she’d love to pursue. “She’s got a sense of self,” Amber says of her daughter’s talents. “She doesn’t like to get treated like a kid, she’s on-point during shoots, she helps with the homelessness.” Flynn, sitting beside her mother, retorts, “See! I’m a good person! Why won’t you get me a dog?” The mother-daughter team do everything together, especially, according to Flynn, “eating, working & watching Queer Eye.”
Their time together is often spent in the kitchen, baking treats like the sugar cookies they luckily shared with us today. “We try to keep it fun with the eyes, frosting, or ice cream in-between,” Amber notes. “There’s a lot you can do with a basic cookie.” Flynn, a self-proclaimed “cheese enthusiast” & Trader Joe’s fanatic, loves whipping up Shepard’s Pie with her mom from a recipe that’s been passed down in their family for generations. When they’re not in the kitchen, they love to check out such local LA spots as MTN, Zinque, The Ivy, & Soho House.
Though Flynn counts spending time in the kitchen & designing for the brand as her two passions in life, she’s hesitant to answer the inevitable question: what do you want to be when you grow up? “I never really know how to answer because there are so many things I can do & there are a lot of things to do,” Flynn says, proving just how much her mother’s entrepreneurial spirit has rubbed off on her.
As she has watched her brand grow, Amber counts seeing such icons as Rhianna, Lady Gaga, & Beyoncé wearing her designs as “pinch-me” moments. “When Beyoncé wore the brand, someone sent it to me & I was at the bank & started crying.” While those moments are huge for the brand’s recognition & for Amber personally, she doesn’t fully buy into the idea of influencer marketing that is all over the place these days. When Sofia Vergara posted a full-length photo of herself in one of Flynn Skye’s designs on Instagram to her 14.8 million followers, even tagging the brand in the photo, Amber recalls that it barely affected sales at all. They have found huge success, however, in taking to social media on their own & creating an authentic relationship with their 205 thousand loyal followers. Just as Amber involves Flynn in every aspect of the brand, she pays close attention to her followers’ feedback as well. The brand has grown as its followers feel like they are truly a part of the team, helping to choose names for styles, pick fabrics, & provide their opinions on everything the brand does. Recently, Flynn Skye has found even more success and recognition in big-name collaborations, such as a bridal partnership with TopShop.
Despite her admittedly nontraditional path into the world of fashion, Amber has proven herself to be a standout as a designer & as an entrepreneur. But no matter how much success she earns with her brand, she—& Flynn—never forget that it’s only worth it if they’re having fun doing it.
- 2¾ cups ap flour
- 1 tsp baking soda
- ½ tsp baking powder
- 1 cup butter softened
- 1½ cups white sugar
- 1 egg
- 1 tsp vanilla extract
- Preheat oven to 375 F. In medium mixing bowl, combine flour, baking soda & baking powder.
- In medium mixing bowl, mix together the butter & sugar with electric mixer. Beat in eggs & vanilla. Pour in the flour mixture & mix until combined.
- Roll 2 tbsp of dough into balls & place on parchment lined cookie sheet. Bake 8-1 minutes or until golden. Let cool, serve, & enjoy!
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**Images via Shannan Leigh for Public Lives, Secret Recipes.
***Editing by Rob Lee.